A print photograph represents a single, fleeting moment, captured and suspended in time. Designing hair to perfect that moment requires precise attention to detail, artistic sensitivity and a grasp of the larger concept and context of the final product. For fashion photography, that means collaborating with the designer, understanding the vision behind the artistry of the clothes and creating hair that not only compliments, but showcases that vision. Photography is an art of permanence in all its forms. The hair that's designed for it must be deliberately crafted and exquisitely beautiful - ready to stand the test of time.